Chief Marketing and Product Officer
In her capacity of Chief Marketing and Product Officer, Claire Caldwell (she/her) is building the Second Breath movement, bringing these life-changing programs and experiential teachings to people who want and need them.
Claire first learned about Second Breath from her mom, from whom she inherited a pull to spiritual practice. Having studied many different spiritual traditions together – from yoga to meditation to Ayurvedic medicine – Claire almost didn’t believe her mom when she talked about the gentle but transformative power of her experience in the Foundations 101 class (formerly Inward Journey/SL1). After leaving the world of corporate PR, Claire was looking for more values alignment between her work and her life. She found her way to Second Breath and hasn’t left.
Claire got her start doing communications and advocacy on issues ranging from global public health, LGBTQ+ rights, reproductive freedom and criminal justice reform. She’s worked with leading labor unions, advocacy organizations, philanthropic foundations, government agencies and corporations to organize child care workers, defend abortion access at the ballot box, tell stories from inside the criminal and civil justice systems, build spiritual communities, and more. She’s had the honor of hiring and mentoring 20+ strategists over the course of her career and loves every opportunity to build a team member up.
In her 10+ years of marketing and campaigning, she’s learned: Movements are only ever as strong as the relationships between their members. Now, she’s training her eye on building a “slow movement” of Second Breathers – one that emphasizes quality of relationships with self and others, as we work to bring these transformative practices to the world.
Originally from Greensboro, Claire was eager to leave North Carolina after high school to explore life in big cities including DC, NYC and Paris. She was just as eager to return home in 2020 when COVID changed the game and she decided her #1 priority was being close to family and friends. Now she lives in Durham, NC with her three cats Bear, Bagheera, and Goldie. In this current chapter of life she’s really enjoying tending her garden, reimagining and upgrading her home interior, playing Parks and Wingspan at board game nights, and indulging the wandering and wondering call of creativity.